TikTok is a popular content-sharing platform with over 600 million users. On this social media app, creators can post fun and memorable videos in a bid to get many likes and followers. But is there really the best time to post on TikTok? You'll be surprised that there is a specific time to post on TikTok if you want to get many views. So, keep reading to learn the best time to post TikTok videos.

Part 1: When is the best time to post on TikTok?

Competition to get more views and likes on social media is at its best among millennials. As such, everybody is trying to outdo each other by creating appealing videos. However, you can make your work easier by learning the best time to post on TikTok. Uploading your content on TikTok at the right time is the surest way to get more engagement from active viewers and appear on the For You page. This section streams videos with the most shares, likes, and comments, depending on your location.

That aside, there is really no best time to post on TikTok 2021. In fact, this cuts across all social media platforms. However, recent research proves that 6 AM to 10 AM and 7 PM to 11 PM are the most recommended times to share videos on TikTok. Still don't believe it? Well, according to a study carried out on more than 100,000 TikTok posts by Influencer Marketing Hub, it was discovered that 9 AM Tuesday, 12 PM Thursday, and 5 AM Friday are the hotcakes.

Below is an overview of the best time to post on TikTok:

Monday 6 AM 10 AM 10 PM
Tuesday 2 AM 4 AM 9 AM
Wednesday 7 AM 8 AM 11 AM
Thursday 9 AM 12 PM 7 PM
Friday 5 AM 1 PM 3 PM
Saturday 11 AM 7 PM 8 PM
Sunday 7 AM 8 AM 4 PM

Also, according to the study, the worst time to post on TikTok is 12 PM to 6 PM on Saturday and 5 PM to 6 AM on Sunday. However, remember that the findings are in EST (Eastern Standard Time). Therefore, if you want to know the good and bad times to post on TikTok in your local time, you can use a time zone converter.

Here is a look at the worst times to post on TikTok:

Monday 11 AM - 9 PM
Tuesday 10 AM - 12 AM
Wednesday 9 AM – 10 PM
Thursday 1 PM – 6 PM
Friday 4 PM – 4 AM
Saturday 12 PM – 6 PM
Sunday 5 PM – 6 AM

Part 2: 4 Bonus tips about TikTok best time to post

Apart from knowing the best time to upload on TikTok, you can also do a few other things to get more views. Below are some of them:

Tip #1. Post more frequently

With more creative talents joining TikTok every day, it becomes challenging for your content to be noticed. So, to increase your chances of getting more views, you need to keep them watching by posting more frequently. If possible, you should churn out at least one to five content per day. Remember that the more videos you upload, the more likely they'll appear on someone's For You page. In return, they'll come rushing to your TikTok page looking for more fun content.

Tip #2. Use TikTok analytics

Luckily, TikTok's inbuilt analytics feature allows you to discover the best time to post based on your followers' jurisdiction and behavior. In other words, TikTok Analytics will give you detailed information about when your followers are most active and where they come from.

So, how can TikTokers access this feature? First and foremost, you must upgrade your account to TikTok Pro. To do that, click Profile, tap Edit at the top-right corner, and click Switch to Pro Account. Then, click Continue before choosing a category for your videos. Now verify your email, and you'll immediately see the Analytics section.

You'll then see the following tabs under TikTok Analytics:

  • Overview: In this tab, you'll see the number of views your uploaded videos have attracted over the last 7 or 28 days. You'll also see the number of followers in as many days.
  • Content: In this section, you'll find all your TikTok posts and their metrics. For instance, you'll see all your trending videos and the number of likes/views.
  • Followers: Here, you'll see a chart indicating the percentage of your followers. You'll also see where most of them hail from and the hours or days they are most active.

Tip #3: [Most important!] high-quality content (content is king)

The type of content you upload on TikTok will definitely determine whether you get those views or not. So, apply these few tips to stay ahead of the pack:

1. Focus on a specific category

Previously, TikTok was known for its dancing and lip-syncing videos. But today, this platform is home to all types of content. Now this means that there is space for all content creators and audiences. But it doesn't mean you should be over the place with all types of videos. Instead, you should choose a specific niche and use it to interact with your audience. This can be dancing, comedy, fashion, fitness, and more.

2. Keep track of TikTok trends

TikTok is a fast-moving world where thousands of memes and content are created every day. Therefore, to stay relevant on TikTok, you must stay updated on the latest trends. For example, always use new video effects or trending music among videos in your category. Also, as said before, using popular TikTok hashtags should be on today's menu. And, of course, always use TikTok's inbuilt editing tools on your videos.

3. High-quality videos

The thing is that TikTok prioritizes high-quality clips for the For You page. Therefore, make sure you create some good stuff to appear on this precious page. You don't expect to get a million views with a blurry video, do you? Apart from using TikTok's inbuilt editor, you can also use third-party software like Online UniConverter to prepare your video before uploading it on TikTok. This online program comes with tools to convert, cut, crop, apply background music, change the aspect ratio, and so much more. So, use it to edit your clip before adding and refining it on TikTok.

4. Add hashtags to videos

Hashtags are must-have tools for any aspiring TikTok star. That's because they help users discover your videos quickly via the TikTok search. Also, recent research proves that trending hashtags are more likely to appear in the FYP section. However, don't just use any hashtag out there. You should analyze similar content on TikTok and find relevant hashtags. This way, someone might stumble upon your video when they were actually not searching for it.

5. Choose the best background song

This is somewhat a continuation of the idea above. You'll often notice that the most trending TikTok videos use a specific sound effect. Interestingly, some TikTokers believe that adding a trending sound effect to a low-quality video will usually tilt the scales to your favor. But although there are still some doubts about that, it's a good idea to keep up with the latest TikTok sound effects on your video. Remember that trends fade away quickly. So, act fast.

Tip #4: About yourself - personality

Unless you're the D'Amelios or Addison Rae, customizing your TikTok profile properly is a must. So, without wasting time, here are some areas you need to focus on to get more views:

1. Profile photo

A striking TikTok profile picture can encourage someone to stop by and take a peep. It's because of this that you should consider using something likable on the profile. While there is no point using a smiley face on the profile, you shouldn't also use a sad face. Also, your TikTok profile picture should match the content you share on the platform. For example, if your account is about sharing cooking tactics, you can take a snap of a tantalizing plate and use it on the profile.

2. Choose an attractive username

Don't make the mistake of wishing away the importance of a good TikTok username. That's because some TikTokers will judge your page based on the username. That said, a good TikTok username must be unique, memorable, and easy to spell. Also, it shouldn't violate TikTok's terms and conditions. Luckily enough, there are thousands of TikTok username suggestions online. Just choose one that impresses you and tweak it a bit to add your personality.

3. Use a TikTok quote

Quotes are ideal pairings for TikTok. They are excellent tools to give potential viewers what your account is all about. With that in mind, a TikTok quote can be humorous, inspirational, iconic, sad, and more. So, use a TikTok quote to grab the attention of potential visitors to your account. If possible, you can create a GIF or meme using your favorite quotes. Just remember to keep them short and sweet. After all, most TikTokers are not in the mood to read those long and tiring lines.


So, if you're asked what is the best time to post on TikTok, you at least have a rough idea. But in reality, there is no one-time-fits-all for TikTokers. While you might be raking up views in the morning, somebody somewhere might get theirs at night. Simply put, it depends on how consistently you churn out content and at what time. Nevertheless, use the TikTok Analytics tool to your advantage.

田中 菜月
田中 菜月 Feb 23, 24
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