Maroon is a modern classic: rich enough to feel premium, warm enough to feel human, and versatile across branding, UI, and print.

Below are curated maroon palette ideas (with HEX codes) plus practical pairing tips—so you can move from inspiration to real layouts fast.

In this article
  1. Why Maroon Palettes Work So Well
    1. velvet winery
    2. rosewood & oat
    3. garnet nightfall
    4. maroon meadow
    5. cocoa mulberry
    6. antique library
    7. terracotta cabernet
    8. plum smoke
    9. blush merlot
    10. forest cherry
    11. midnight claret ui
    12. rustic vineyard invitation
    13. modern bistro packaging
    14. autumn journal editorial
    15. minimalist museum poster
    16. cozy cabin interiors
    17. holiday cranberry
    18. desert wine sunset
    19. orchid espresso
    20. steel & sangria
  2. What Colors Go Well with Maroon?
  3. How to Use a Maroon Color Palette in Real Designs
  4. Create Maroon Palette Visuals with AI

Why Maroon Palettes Work So Well

Maroon sits between red and brown, so it carries energy without feeling loud. That makes it ideal for brands that want confidence, craft, and depth rather than bright urgency.

It also plays nicely with neutrals: cream, parchment, stone, charcoal, and near-black all help maroon look clean and readable. With the right balance, it can feel both modern and timeless.

Finally, maroon supports strong hierarchy. Use deep maroon for anchors (headers, logos, hero blocks), lighter blushes for accents, and soft off-whites for breathing room.

20+ Maroon Color Palette Ideas (with HEX Codes)

1) Velvet Winery

velvet winery color palette with hex codes

HEX: #6b0f1a #9a3e4d #d9b7b0 #f3eee8 #2a1b1f

Mood: luxurious, romantic, grounded

Best for: boutique wine branding and premium labels

Velvet reds and soft blush tones evoke candlelit tastings and oak-aged warmth. Use it for upscale packaging, tasting-room menus, or a refined website hero. Pair the deep red with creamy off-white for readability, then add the near-black as a crisp type color. Tip: keep the blush as a secondary accent so the maroon stays the star.

Image example of velvet winery generated using media.io

boutique wine label mockup
Prompt: realistic studio shot of a boutique wine label and matching paper wrap packaging, clean seamless background, premium foil details, no people, no props --ar 3:2
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2) Rosewood & Oat

rosewood & oat color palette with hex codes

HEX: #7a1e2b #b56b73 #e6d3c3 #f7f1e6 #3b2f2f

Mood: soft, cozy, approachable

Best for: lifestyle blogs and calm ecommerce brands

Rosewood reds with oat and linen neutrals feel like knitwear, warm light, and slow mornings. The palette works beautifully for product pages, social templates, and editorial banners that need warmth without shouting. Pair the muted pink with oatmeal backgrounds to keep layouts airy. Tip: use the dark brown for headings and reserve the deep red for CTAs.

Image example of rosewood & oat generated using media.io

cozy ecommerce ui layout
Prompt: 2d website landing page ui mockup for a cozy lifestyle ecommerce brand, clean layout, typography-focused, no device frame, plain background --ar 16:9

3) Garnet Nightfall

garnet nightfall color palette with hex codes

HEX: #5a0a17 #8f1d2c #caa6a6 #1b1a24 #f2e9e4

Mood: dramatic, sleek, nighttime

Best for: music events, cocktail bars, and luxury campaigns

Garnet reds against inky shadows bring to mind neon reflections and late-night glamour. This maroon color palette is ideal for bold posters, nightlife branding, and moody campaign visuals. Pair the deep red with the near-black for high contrast, and soften large areas with the warm off-white. Tip: add the dusty rose only in small highlights to keep the look cinematic.

Image example of garnet nightfall generated using media.io

jazz night poster design
Prompt: graphic design poster for a late-night jazz event, bold typography, minimal shapes, plain background, no photo, no hands --ar 4:3

4) Maroon Meadow

maroon meadow color palette with hex codes

HEX: #7b1b2a #a34e3f #d6c0a8 #7f9a6b #f6f0e8

Mood: earthy, pastoral, balanced

Best for: farm-to-table brands and rustic packaging

Warm reds and meadow green feel like autumn fields, dried flowers, and hand-tied bundles. It suits artisanal food labels, farmers market signage, and cozy restaurant menus. Pair the green with the beige to create calm sections, then use the deeper red for stamps or seals. Tip: keep backgrounds light so the earthy tones do not feel heavy.

Image example of maroon meadow generated using media.io

artisan jam jar packaging
Prompt: realistic studio shot of artisanal jam jar packaging with a rustic label, clean seamless background, soft shadow, no props --ar 1:1

5) Cocoa Mulberry

cocoa mulberry color palette with hex codes

HEX: #65111f #8b3a55 #5a463a #d1c3b6 #f4ece6

Mood: rich, comforting, refined

Best for: coffee shops and gourmet dessert brands

Mulberry reds blended with cocoa browns evoke truffles, espresso crema, and warm wooden counters. Use it for café menus, loyalty cards, and premium dessert packaging where you want a decadent feel. Pair the brown with the light cream for clean type and clear hierarchy. Tip: let the deeper red appear in small accents like icons or separators.

Image example of cocoa mulberry generated using media.io

premium coffee bag packaging
Prompt: realistic studio shot of a premium coffee bag package with minimalist typography, clean seamless background, no props, soft studio lighting --ar 3:4

6) Antique Library

antique library color palette with hex codes

HEX: #741b2a #a67c5b #c9b79c #3d2b2f #f0e8dd

Mood: vintage, scholarly, warm

Best for: book covers, stationery, and heritage branding

Dusty reds, leather browns, and parchment neutrals suggest worn spines and quiet reading rooms. It works well for notebooks, book jackets, museum shops, and classic logos. Pair the parchment with the dark plum-brown for elegant contrast, then use the tan for secondary blocks. Tip: add subtle grain textures to enhance the antique feel without hurting legibility.

Image example of antique library generated using media.io

vintage book cover layout
Prompt: graphic design of a vintage-inspired book cover layout, typography and simple ornaments, plain background, no photo, no hands --ar 2:3

7) Terracotta Cabernet

terracotta cabernet color palette with hex codes

HEX: #6e0f1d #b24a3a #d9896a #f0d6c5 #2f2b2a

Mood: sunbaked, bold, inviting

Best for: restaurant branding and seasonal campaigns

Cabernet depth mixed with terracotta warmth feels like clay ovens, spice, and late-afternoon sun. These maroon color combinations shine on menus, promo posters, and food photography frames. Pair the near-black with the peachy neutrals for crisp text, then bring in terracotta for highlights and dividers. Tip: keep the darkest red for key moments like prices, buttons, or headlines.

Image example of terracotta cabernet generated using media.io

restaurant menu cover
Prompt: graphic design restaurant menu cover on a plain background, elegant typography, simple geometric accents, no photo, no table, no hands --ar 4:3

8) Plum Smoke

plum smoke color palette with hex codes

HEX: #5d1320 #7e3b63 #a7a2b6 #d8d6df #1f1b22

Mood: modern, moody, artistic

Best for: creative portfolios and fashion lookbooks

Smoky plum and cool lilac-gray create a chic, gallery-like atmosphere. It is perfect for portfolio sites, lookbook spreads, and minimalist social graphics. Pair the near-black with the pale gray-lilac for sharp contrast and a premium feel. Tip: use the plum as a gradient partner to add depth without adding extra colors.

Image example of plum smoke generated using media.io

fashion lookbook spread
Prompt: editorial magazine spread layout for a fashion lookbook, clean grid, lots of white space, text blocks and image placeholders, no real photos --ar 16:9

9) Blush Merlot

blush merlot color palette with hex codes

HEX: #7c1f35 #c06a7a #f0c7c9 #f7f3f0 #4a3a3f

Mood: sweet, romantic, airy

Best for: wedding stationery and beauty brands

Merlot reds softened by blush and porcelain neutrals feel like silk ribbons and rose petals. Use it for wedding invitations, skincare packaging, or gentle brand refreshes that need warmth. Pair the soft blush with the off-white for a clean base, then anchor the design with the deep plum-gray. Tip: keep typography thin and elegant to match the light, romantic tone.

Image example of blush merlot generated using media.io

wedding invitation design
Prompt: wedding invitation card graphic design on a plain background, elegant typography, subtle floral line art, no hands, no table, no photo --ar 3:4

10) Forest Cherry

forest cherry color palette with hex codes

HEX: #6a0f1f #2f5d50 #86a68d #e8dcc7 #2b2426

Mood: natural, confident, outdoorsy

Best for: outdoor brands and sustainable packaging

Deep cherry red with forest greens suggests trail maps, pine shade, and sturdy canvas. It works well for eco-friendly packaging, outdoor apparel tags, and brand systems that want nature without going pastel. Pair the beige with green for calm backgrounds, then use cherry red as a strong accent for badges. Tip: avoid using both dark tones in large blocks; balance them with the light neutral.

Image example of forest cherry generated using media.io

sustainable packaging shot
Prompt: realistic studio shot of sustainable product packaging with a recycled paper label, clean seamless background, minimal shadows, no props --ar 1:1

11) Midnight Claret UI

midnight claret ui color palette with hex codes

HEX: #5a0b1f #8a1f35 #c35b76 #f2eef1 #1a1a1e

Mood: sleek, high-contrast, premium

Best for: finance apps and dark-mode dashboards

Claret reds on a near-black base feel polished and high-trust, like a modern lounge with low lighting. This maroon color palette works especially well for dark-mode UI where highlights must read fast. Pair the off-white with the near-black for body text, then reserve the mid red for active states and alerts. Tip: use the pink-rose tone for charts and data points to keep the interface calm.

Image example of midnight claret ui generated using media.io

dark finance dashboard ui
Prompt: 2d ui dashboard mockup in dark mode for a finance app, clean cards, charts, and navigation, no device frame, plain background --ar 21:9

12) Rustic Vineyard Invitation

rustic vineyard invitation color palette with hex codes

HEX: #7a1327 #b07a4f #e1c7a5 #f6efe6 #2f1f1f

Mood: warm, rustic, celebratory

Best for: vineyard weddings and event invitations

Warm reds with toasted browns evoke grapevines, wooden barrels, and sunset ceremony light. Use it for invitations, RSVP cards, and day-of signage where you want charm and authenticity. Pair the cream background with the dark brown for readable text, then add the deep red for monograms or borders. Tip: a subtle paper texture will make the whole set feel more handcrafted.

Image example of rustic vineyard invitation generated using media.io

vineyard invitation flyer
Prompt: event invitation flyer graphic design on a plain background, rustic elegant typography, small vine illustration, no photo, no hands --ar 4:3

13) Modern Bistro Packaging

modern bistro packaging color palette with hex codes

HEX: #6b0d1b #d3a21d #f3e7c9 #2b2b2b #ffffff

Mood: modern, upbeat, appetizing

Best for: food packaging and quick-service branding

A deep red paired with mustard-gold feels energetic, like a busy bistro sign on a city street. It is great for takeout boxes, sauces, and modern deli labels that need strong shelf impact. Pair the gold with white for clean nutrition panels, then use charcoal for barcodes and fine print. Tip: limit the deep red to large brand blocks so the gold can pop as a highlight.

Image example of modern bistro packaging generated using media.io

modern food packaging
Prompt: realistic studio shot of modern food packaging set, clean seamless background, bold label design, no props, no people --ar 3:2

14) Autumn Journal Editorial

autumn journal editorial color palette with hex codes

HEX: #701326 #a43d2a #d4a45a #efe6d8 #2c2a2a

Mood: editorial, warm, curated

Best for: magazines, newsletters, and blog headers

Burnt reds and golden tans feel like pressed leaves and crisp paper pages. Use this maroon color scheme for editorial layouts, seasonal newsletters, or longform blog graphics. Pair the light neutral as the main canvas, then use the deep red for section headers and pull quotes. Tip: keep body text in the near-black so the warm colors stay decorative, not tiring.

Image example of autumn journal editorial generated using media.io

autumn magazine layout
Prompt: editorial magazine layout with headline, columns, and image placeholders, autumn theme, clean grid, no real photos, plain background --ar 16:9

15) Minimalist Museum Poster

minimalist museum poster color palette with hex codes

HEX: #6a1022 #c1b8ad #f7f5f2 #2b2f3a #b58d4f

Mood: minimal, cultured, understated

Best for: gallery posters and exhibition branding

Muted maroon with stone and slate reads like quiet hallways, framed prints, and soft spotlights. These maroon color combinations suit minimalist posters, museum signage, and refined event collateral. Pair the stone neutral with off-white for large negative space, then use the deep red for a single focal title. Tip: keep the gold-tan as a small accent line to elevate the composition.

Image example of minimalist museum poster generated using media.io

minimal exhibition poster
Prompt: minimalist exhibition poster graphic design, large typography, plenty of negative space, simple line accents, plain background, no photo --ar 2:3

16) Cozy Cabin Interiors

cozy cabin interiors color palette with hex codes

HEX: #6f1524 #8c6a4a #c9b08d #f4efe7 #4b4a44

Mood: cozy, homey, rustic

Best for: interior mood boards and home decor branding

Cabin reds with wood and oatmeal neutrals evoke flannel throws, cedar, and a steady fireplace glow. It is a strong fit for interior mood boards, furniture catalogs, and home goods packaging. Pair the light cream as the primary background and use the brown for text and outlines. Tip: introduce the maroon only in textiles or small decor accents to avoid overwhelming a room.

Image example of cozy cabin interiors generated using media.io

cabin interior mood board
Prompt: interior design mood board collage layout on a plain background, color swatches, fabric samples, wood textures, flat lay graphic style, no real room photo --ar 4:3

17) Holiday Cranberry

holiday cranberry color palette with hex codes

HEX: #7a0019 #b3002d #f2c1c7 #f7f7f7 #1e3a5f

Mood: festive, bright, classic

Best for: holiday promos and seasonal email campaigns

Cranberry reds with icy white and a navy anchor feel like winter ribbons and crisp wrapping paper. Use it for holiday sale banners, gift tags, and seasonal social posts where you want cheer with structure. Pair navy with white for text-heavy sections, then use red for badges and countdowns. Tip: keep the pink tint for subtle gradients so the bold reds stay sharp.

Image example of holiday cranberry generated using media.io

holiday sale banner
Prompt: holiday sale banner graphic design on a plain background, bold typography, simple festive shapes, no photo, no hands, no products --ar 16:9

18) Desert Wine Sunset

desert wine sunset color palette with hex codes

HEX: #6c0e1a #c65a3a #f0b07a #f6e6cf #3a2b2b

Mood: warm, adventurous, sunlit

Best for: travel brands and outdoor event posters

Wine red with desert oranges feels like canyon sunsets and dusty trails. It works well for travel posters, festival flyers, and adventurous brand stories that still want warmth and polish. Pair the pale sand tone with the dark brown for readable captions, then let the orange lead as the highlight color. Tip: use gentle gradients between orange and sand for a natural sky-like transition.

Image example of desert wine sunset generated using media.io

desert travel poster
Prompt: travel poster graphic design on a plain background, stylized desert landscape illustration, bold title text, no photo, no hands --ar 3:4

19) Orchid Espresso

orchid espresso color palette with hex codes

HEX: #631224 #a2436e #d6b3c7 #4a332f #f1e7e2

Mood: sensual, elegant, boutique

Best for: beauty packaging and fragrance branding

Orchid rose and espresso brown create a sophisticated, boutique vanity vibe. Use it for perfume boxes, lipstick packaging, or landing pages that need softness with depth. Pair the blush-lilac with the warm off-white for breathable space, then ground the design with espresso for text. Tip: keep the deeper berry as a single hero block for maximum premium impact.

Image example of orchid espresso generated using media.io

luxury perfume box
Prompt: realistic studio shot of a luxury perfume box and bottle label design, clean seamless background, soft shadows, no props --ar 3:2

20) Steel & Sangria

steel & sangria color palette with hex codes

HEX: #6a0a1f #8b2c3c #6c7a89 #d9dde2 #f5f2ee

Mood: modern, confident, balanced

Best for: tech branding and professional presentations

Sangria reds with cool steel blues feel contemporary, like polished slides and smart product decks. It is a strong option for SaaS branding, pitch presentations, and clean web layouts that need warmth without losing trust. Pair the blue-gray with off-white for charts and tables, then use the deep red for key highlights. Tip: keep the mid red for hover states so the interface stays calm at rest.

Image example of steel & sangria generated using media.io

modern pitch deck slide
Prompt: 2d presentation slide design template, clean grid, charts and headings, modern corporate style, plain background, no device frame --ar 16:9

What Colors Go Well with Maroon?

Maroon pairs beautifully with warm neutrals like cream, oatmeal, parchment, and sand because they keep the look inviting and readable. Add charcoal or near-black for crisp typography and strong contrast.

For a fresher, more modern direction, combine maroon with cool tones like steel blue, slate, or blue-gray. This balance makes maroon feel more contemporary and “tech-friendly.”

If you want a statement accent, try muted gold, mustard, or terracotta. These warm highlights amplify maroon’s richness without tipping into overly bright reds.

How to Use a Maroon Color Palette in Real Designs

Start by assigning roles: a deep maroon as your hero/brand anchor, an off-white as the main background, and a dark neutral for text. This keeps interfaces and print layouts clean while still feeling distinctive.

Use lighter blush or dusty rose shades for secondary UI states (tags, chips, charts) and small decorative touches. In print, those mid tones are great for borders, icons, and subtle patterns.

For accessibility and readability, avoid setting long body text in maroon. Instead, use maroon for headings, buttons, and highlights—then let neutrals carry the content.

Create Maroon Palette Visuals with AI

If you already have HEX codes, the fastest way to validate a palette is to see it on real-world mockups—packaging, posters, UI dashboards, and social templates. Visual context immediately reveals contrast issues and whether the mood matches your brand.

With Media.io’s text-to-image tools, you can generate consistent examples by describing the scene (menu cover, invitation set, dark-mode dashboard) and keeping your palette colors front and center.

Once you have a few options, compare them side by side and pick the one that best supports your typography, imagery, and overall tone.

Maroon Color Palette FAQs

  • What is the HEX code for maroon?
    A common standard maroon HEX is #800000. Many “maroon” palettes also include darker wine tones (closer to burgundy) or softer berry tints depending on the style.
  • Is maroon warm or cool?
    Maroon is usually considered a warm color because it’s red with brown undertones. However, maroons that lean toward plum can feel slightly cooler, especially when paired with slate or blue-gray.
  • What neutral colors work best with maroon?
    Cream, off-white, parchment, stone, and warm gray are the easiest neutrals to pair with maroon. For text and UI structure, charcoal or near-black often reads cleaner than pure black.
  • What accent colors make maroon pop?
    Mustard/gold, terracotta, dusty pink, and muted greens can make maroon feel more dynamic. Use accents sparingly so maroon stays the anchor rather than competing with the highlight color.
  • Can I use maroon in a dark-mode UI?
    Yes—maroon can look premium in dark mode when used as an accent on near-black backgrounds. Keep body text in off-white and reserve maroon for active states, buttons, or key indicators for clarity.
  • How do I keep a maroon palette from feeling too heavy?
    Increase the proportion of light neutrals (off-white, cream) and use maroon in focused blocks. Adding one airy mid-tone (blush, dusty rose, or light stone) helps the palette breathe.
  • How can I preview a maroon palette on real designs quickly?
    Generate mockups (labels, posters, landing pages, dashboards) with an AI image tool, then evaluate contrast and mood before committing. This helps you catch readability issues early and choose the best palette for your use case.

Next: Pastel Yellow Color Palette

Julian Moore
Julian Moore Feb 09, 26
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