Core Feature Overview
- Talking AI Actors and Scripted Ads: Choose an approved avatar and voice, supply a script and generate a presenter-led video. Claims in the script should still be verified against the actual offer.
- Product-in-Hand Video Formats: MakeUGC documents product placement modes for apparent hand-held demonstrations. Review physical dimensions, logos and whether the generated shot misrepresents usage.
- Custom AI Actors and Voices: Brands can create custom presenters using permitted inputs. Rights to a real person's likeness or voice must be documented for commercial advertising.
- Multi-Model Video and Image Tools: The platform API advertises several third-party model families with different costs and resolution options. Model availability is subject to live documentation.
- Platform API and MCP Integrations: MakeUGC provides REST endpoints, authentication, job status checks and an MCP integration. Keep API keys server-side and build approval steps into batch jobs.
- Shared App and API Credit Pool: The official documentation states that API calls draw from the same credit balance as studio work. Teams should watch per-request credit charges and concurrency.


