On February 16th, 2024, OpenAI rolled out the news about their latest AI model - Sora, and it’s only a matter of time before it becomes the talk of the town. And guess what? It's about to turn the video marketing world on its head. Named after the Japanese word for 'sky,' Sora is set to soar high, making traditional video production methods look, well, a bit old school. This piece aims to explore the pros and cons of Sora and take a speculative leap into its future.
