MOV is a MPEG-4 digital video container format used on Apple’s QuickTime Player. It was developed in 1998 by Apple as the proprietary video format for Macintosh. On top of video data, MOV format can also store audio and text data, such as subtitles. It can open easily on both Macs and PCs, although Windows require 3vix codec.
Apple QuickTime Player Power DVD ROXIO Creator VLC Media Player
ASF (Advanced Systems Format) is a digital multimedia format designed to save and open content online. It is the primary container for Windows Media Video and Windows Media Audio content. Today, ASF supports smooth playback on HTTP servers, media servers, and local storage with programs like Windows Media Player.