M4V is a digital video container format developed by Apple Inc. It is pretty similar to the popular MP4 in terms of structure, but M4V files can sometimes be DRM protected. Today, M4V is the primary video format for iTunes Store videos and can multiplex together multiple audio and video data.
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MOV is a MPEG-4 digital video container format used on Apple’s QuickTime Player. It was developed in 1998 by Apple as the proprietary video format for Macintosh. On top of video data, MOV format can also store audio and text data, such as subtitles. It can open easily on both Macs and PCs, although Windows require 3vix codec.
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