M4V is a digital video container format developed by Apple Inc. It is pretty similar to the popular MP4 in terms of structure, but M4V files can sometimes be DRM protected. Today, M4V is the primary video format for iTunes Store videos and can multiplex together multiple audio and video data.
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FLV (Flash Video) is a video container format developed by Adobe Systems and comes with a .flv filename format. FLV is primarily used to stream audio, video, and text data such as subtitles. It supports MPEG-4 Part 10 (H.264) video codec and AAC sound.
RealPlayer, Apple QuicTime Player
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