M4A is a filename extension for AAC container format and is developed by Apple Inc. M4A music is bought on the iTunes Store and does not come with DRM protection. In terms of quality, M4A is better than MP3 because it is lossless but still compressed. This means that it occupies less storage space and doesn’t lose quality over time.
iTunes Apple QuickTime Player VLC Windows Media Player
HEVC (High Efficiency Video Coding), is a modern video compression standard developed as the successor to the standard H.264 (Advanced Video Coding). In comparison to H.264, this format offers up to 50% better data compression while providing improved video quality at a similar bitrate. Today, HEVC is used by over 40% of video developers, only second to AVC.