H.264 is a video compression standard used for HD videos. In fact, it’s the most widely-used video codec today. As such, this codec can be incorporated into several container formats like MP4, 3GP, MOV, FLV, and others. Most of the time, it’s encoded with the Advanced Audio Coding (AAC) codec.
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HEVC (High Efficiency Video Coding), is a modern video compression standard developed as the successor to the standard H.264 (Advanced Video Coding). In comparison to H.264, this format offers up to 50% better data compression while providing improved video quality at a similar bitrate. Today, HEVC is used by over 40% of video developers, only second to AVC.