WMV (Windows Media Video) is a collection of video codecs with their respective coding formats introduced by Microsoft on its Windows Media framework. Initially, it was designed to compete with RM format on online streaming apps. It stores compressed videos and is even used to deliver content on Blu-ray/DVDs.
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M4V is a digital video container format developed by Apple Inc. It is pretty similar to the popular MP4 in terms of structure, but M4V files can sometimes be DRM protected. Today, M4V is the primary video format for iTunes Store videos and can multiplex together multiple audio and video data.
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