M4V is a digital video container format developed by Apple Inc. It is pretty similar to the popular MP4 in terms of structure, but M4V files can sometimes be DRM protected. Today, M4V is the primary video format for iTunes Store videos and can multiplex together multiple audio and video data.
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HEVC MKV is a digital media format that uses HEVC codec, instead of the usual H.264, which is used on typical MKV files. HEVC MKV files are encoded at lower bitrates than H.264 MKV, making them smaller by up to 50%. However, software and hardware support for HEVC MKV files is quite limited as opposed to H.264 MKV, which ranks among the most popular media formats today.
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