H.264 is a video compression standard used for HD videos. In fact, it’s the most widely-used video codec today. As such, this codec can be incorporated into several container formats like MP4, 3GP, MOV, FLV, and others. Most of the time, it’s encoded with the Advanced Audio Coding (AAC) codec.
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M4V is a digital video container format developed by Apple Inc. It is pretty similar to the popular MP4 in terms of structure, but M4V files can sometimes be DRM protected. Today, M4V is the primary video format for iTunes Store videos and can multiplex together multiple audio and video data.
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