AAC (Advanced Audio Coding) is a lossy audio format developed by Dolby and Sony Corporation, AT&T Bell Laboratories, and Fraunhofer IIS. During compression, AAC eliminates unnecessary data, making it smaller and easier to stream or download. Today, Apple devices such as iPhones and iPads are the biggest users of the AAC format.
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M4V is a digital video container format developed by Apple Inc. It is pretty similar to the popular MP4 in terms of structure, but M4V files can sometimes be DRM protected. Today, M4V is the primary video format for iTunes Store videos and can multiplex together multiple audio and video data.
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