M4V is a digital video container format developed by Apple Inc. It is pretty similar to the popular MP4 in terms of structure, but M4V files can sometimes be DRM protected. Today, M4V is the primary video format for iTunes Store videos and can multiplex together multiple audio and video data.
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3GP is a digital media container format developed by the Third Generation Partnership Project (3GPP). It stores both audio and video streams that are transmitted via 4G, 3G, and 2G mobiles phones. Here, the video format is saved in H.264/H.253 codec, while audio is streamed in AAC-LC, HE-AAC v1, AMR-NB, AMR-WB, AMR-WB+, or Enhanced aacPlus.
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